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Why do I need to become a .Pharmacy-verified website prior to applying for VIPPS accreditation?

A website review has always been part of the process for becoming a VIPPS-accredited organization. By making .Pharmacy verification a prerequisite for VIPPS accreditation, you’ll become a verified website and be able to take advantage of the benefits of .Pharmacy verification while you are seeking VIPPS accreditation. .Pharmacy is recognized by search engines as satisfying paid online advertising requirements, as well as credit card companies, including VISA and MasterCard, for certain card-not-present transactions.